"So, I wanted to make and start this collection simple yet with some complexity. This brand being birthed in Cali (California) played a part in my inspiration. I wanted something with a simple and luxurious feel that screams Cali. I was born in Sacramento and grew up half of my life in Garden Grove, around Santa Ana and Anaheim. Now, I was never gang affiliated, but it was something I saw a lot growing up. The style, specifically, is something people would identify with or simply just wear. You see a lot of it in Pro Clubs, Dickies, etc. I have a huge appreciation for this style. You see this style in neighborhoods, schools, and in the general public; you yourself might be into this style or have seen this style. In Cali, you see a lot of everything and I wanted to mix these components. Generalizing this style, not in the major details but in the small, subtle details, my final draft of this logo came to be a luxurious design that to me gave me that "West Coast" feel.

As for colors, there are many beautiful options. I wanted something nice and luxurious that was going to also be complimented by the fabric of the garment. The fabric came by simple, I wanted something heavy but not too heavy to not be breathable in the summer but heavy enough to fall well on body and for the winter. A garment to be able to wear all year round. I chose two bright colors that make the shirt very noticeable, and then I selected one color that is more subtle. Finally, out of five choices, I cut two and stayed with three: green, red, and navy. I had these three shirts in a regular size chart, and to this day, I’m learning how to sew. I started cutting and sewing to create my own size chart. I was looking for that "Pro Club fit" and baggy yet something that can give you that confident polo feel. Once again generalizing the garment, after many tries, I had my size chart.

Something was still missing. I had the mock-up and sample in front of me, but it felt a little empty—almost as if there was still so much space on the canvas. All of the white felt like it needed to be covered. In between this I realized that a navy and white logo looks great, but it needs something that doesn’t make the shirt too quiet. I needed a color that corresponds with navy. After putting every color logo onto navy, no other color looked as beautiful as yellow did. Making the garment just a bit more loud, yellow being a striking color. But, my issue with a blank canvas still stood. At the time, I was still going to school, and a friend of mine had a shirt that was faded and had this vintage look. So, I did my research to find out how I could add this wash to the garment.

Through my research, I found out this was an acid wash, and there are specific percentages, which was perfect without me knowing, because I wasn't specifically going for this "vintage" look. After trying to perfect the different percentages on the different colors—something I learned by mistake—I finalized the shirt with character: simple, luxurious, and screaming Cali."

- Kevyn Avina